Video Commerce – How It Will Change the Way We Shop
By Jessica Bergmann, Worldwide Marketing Content Manager Video commerce – also known as shoppable video or video shopping – is an emerging trend proven to convert visitors at 5x the rate of visitors...
View Article4 Factors for Cultivating an Omni-Channel Culture from NRF’s BIG Show
By Jessica Bergmann, Worldwide Marketing Content Manager Although it missed top session billing, the subject of organizational culture received significant airtime in nearly every session I attended at...
View ArticleIn Shift, Retailers Warm to Online Marketplaces
One of the key takeaways from the recent Shop.org Digital Summit was a noticeable shift in retailers’ approach to online marketplaces. Specifically, companies like Amazon, eBay and others are no longer...
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The Story of XChange 2016, as Told on Twitter
Reading through the social media timeline is one of my favorite ways to look back at a conference. Can’t make a session or take notes and pics fast enough? No problem. Just follow a hashtag for...
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You’ve Heard About the New Shopper Journey – Here it is in Action
“Online to offline, omnichannel, unified. All these words that we as an industry throw out there – it’s hard.” Perhaps this simple quote from Ken Kralick, head of global eCommerce at PUMA, best sums up...
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Salesforce Connections: New Innovations For Connected Customer Experiences
With customers sending more data signals across more devices and touch points each day, it’s no wonder we all have one question top of mind – just how do we bring it all together? That’s the context...
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